Through office visits, speaker sessions, and workshops, we’ll learn about:
– Branding best practices (B2B + B2C)
– Brand loyalty and customer engagement
– Digital branding strategies
– Brand storytelling techniques
– Brand reputation management
– Brand strategy development
– Brand equity and brand value
– Brand repositioning and brand revitalization
Workshops
We will conduct workshops to apply the tools and learn while sharing knowledge.
Office Visits
We will visit to top companies based in Barcelona and participate in workshops to put our newly-found knowledge and tools to the test.
Speakers
We will have top guest speakers who will provide us with their insights to further deepen our knowledge.
Visits to Barcelona's secret spots
We’ll explore hidden locations in Barcelona, away from the typical tourist routes.
Enroll or tailor the course to meet the needs of your team
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Firstly, fill in the form
To begin your application, click on the “Apply now” button and we will send you the application form, it won’t take long at all – only a few minutes.
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Then, you’ll receive an invoice from us
We will review your application and send you an invoice to the email provided in the application form.
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Finally, pay the programme fees
To finalize and confirm your place on the course, you will need to pay the tuition fee. Payment details will be specified in the pro forma invoice.
People also ask
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I am not currently working as a Brand Manager. Is this course for me?
Of course! We want you to get the knowledge on how to do strategic branding to add-value to your profile.
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Will I learn about marketing trends?
Certainly! Since we are going to visit various companies and agencies, they will tell us about new disruptive strategies and campaigns that they have adopted.
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What will my achievements be on completion of this course?
You will:
- Develop your own digital branding strategies
- Learn branding best practices from real-case companies
- Meet creatives from other agencies and learn their tricks of the trade
- Have access to expert insights from top agencies and companies based in Barcelona
- Improve your leadership skills based on your personality and hone your skills in the manual thinking method
- Be part of a network of people who are dedicated to building long-lasting brands
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When should I arrive?
Usually, participants arrive on Tuesday to attend the Welcome Dinner at 7:30pm. Alternatively, you have the option to arrive on Wednesday morning to commence the course at 9:00am.
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Where will I be staying?
We offer a range of sustainable and highly recommended hotels in Barcelona, catering to various budgets. Feel free to reach out to us for recommendations!
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When does the course finish?
The Strategic Branding Course concludes on Saturday morning, following an optional cultural activity. However, if necessary, you have the option to depart on Friday evening.
Alternatively, if you wish to extend your stay and make the most of your trip, we have curated a list of captivating exhibitions and places for you to explore at your own pace, even until Sunday afternoon.
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Who are the speakers? Which companies will we be visiting?
We always hand-pick speakers based on the topic and who we believe is making a real difference in their respective industry.
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Where in Barcelona is this experience hosted?
Events will primarily take place in Barcelona’s city center.
We will be traveling around Barcelona together (remember that the tickets for the public transportation are included in the price).
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Will there be a certificate?
On the last day, you will receive a certificate which attests to your attendance to the course.
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I want to apply, what do I have to do?
To begin your application, click on the link “Apply now” and we will send you the application form, it won’t take long at all – only a few minutes.
We will review your application and send you an invoice to the email provided in the application form.
To finalize and confirm your place on the course, you will need to pay the tuition fee. Payment details will be specified in the invoice.