Through office visits, speaker sessions, and workshops, we’ll learn about:
– IA applied to UX research
– User experience design principles
– Design thinking process & tools
– User research techniques
– User interface design trends
– Customer journey mapping
– Prototyping methods
– User experience optimization
– Best UX practices for digital products
Meet the Curator
Founder
Barcelona Beyond
Anna Ripoll
Anna has more than 20 years of experience in helping organizations to become more customer-centric and to deliver great customer experiences.
She is also a lecturer at top spanish universities, business schools and design schools, such as ESADE, ELISAVA and Universitat de Barcelona.
She has worked for a wide range of companies from the private and the public sector like Porsche, BBVA, Schneider Electric, FC Barcelona and IBM.
Our speakers
Workshop & Office visit: frog
frog is a leading global creative consultancy, part of Capgemini Invent, specializing in digital media and brand development.
We’ll take part in a workshop to learn how to apply “frog thinking methodology”.
Some of their clients include: Audi, Hyundai, UNICEF, BT (British Telecom), David Lloyd Clubs, Purina.
Topics we will cover:
– User experience design principles
– Design thinking process & tools
– User research techniques
Workshop & Office visit: Runroom
Runroom is a tech & creative consultancy based in Barcelona and agency known for its expertise in creating exceptional online experiences. By combining their technical skills with a deep understanding of user behavior, Runroom crafts user-centric solutions that are visually appealing, intuitive, and optimized for performance.
Some of their clients include: Nespresso, Bayer, Decathlon, Puig, Pronovias.
Topics we will cover:
– Best UX practices for digital products
– Prototyping methods
– User experience optimization
Workshop & Office visit: Nateevo
NATEEVO, a VASS company, combines agency and consulting services to conceptualize, develop and grow digital solutions. It is present in Europe and America and has more than 350 employees worldwide.
We’ll participate in a workshop to address the needs of the automotive sector and strive to offer the best driving experience.
Some of their clients include:leading companies in the Banking, Industry, Energy, Insurance, Telco, Media and Public Administration sectors, as well as major brands such as Coca-Cola, BBVA, Twitter, Renault, Repsol, Dufry and Disney+.
Topics we will cover:
– Design thinking
– Driver experience optimization
Workshop & Office visit: T-Systems
T-Systems is a global information technology and digital services company. It is part of Deutsche Telekom, one of the world’s leading telecommunications companies.
Some of their clients include: Barcelona Port, Toll4Europe, Pekín Airport, Schwan Cosmetics.
Topics we will cover:
– User experience design principles
– Design thinking process & tools
– User experience optimization
Keynote speakers
We will have top guest speakers who will provide us with their insights to further deepen our knowledge.
Interactive tours to discover Barcelona's secret spots
We’ll explore hidden locations in Barcelona, away from the typical tourist routes.
Institutions and companies we collaborate with
Key Learning Outcomes
– Intensive high-level training
– Shift your mindset
– Take part of a high-performing group
– Influence others and discover your impact
– Build a great and impactful network
– Take the fast track to success
Is this programme for me?
Professionals from any industry looking to boost their creativity and acquire new knowledge on how to build a strong and long-lasting relationship with clients through their customer experience.
Designers or entrepreneurs interested in expanding their knowledge in the field of UX and improving skills to create value to their customers through their interaction with the product or service.
Business leaders who want to increase sales and customer loyalty.
Everyone who wants to learn from leading minds can walk away with the tools necessary to develop reliable and meaningful experiences through a user-centered design course.
Enroll or tailor the course to meet the needs of your team
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1
Have an Advisory Session with us
During the interview, we will explain to you in detail the course agenda, the companies we will be visiting, the speakers, and the rest of the activities we will be doing.
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2
Fill the form with your chosen course
Complete the application form, it won’t take long at all – only a few minutes.
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3
Complete the enrollment with the registration fee
To finalize and confirm your place on the course, you will need to pay the tuition fee. Payment details will be specified in the pro forma invoice
People also ask
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I am not currently working in UX design. Is this course for me?
If you identify with any of these descriptions, there’s no doubt that this course will propel your career forward:
- Professionals from any industry looking to boost their creativity and acquire new knowledge on how to build a strong and long-lasting relationship with clients through their customer experience.
- Business leaders who want to increase sales and customer loyalty.
- Designers or entrepreneurs interested in expanding their knowledge in the field of UX and improving skills to create value to their customers through their interaction with the product or service.
- Everyone who wants to learn from leading minds and learn new tools to apply user experience design principles to develop reliable and meaningful experiences through a user-centered design course.
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Will I get to learn about today’s trends in UX?
Yes. Our leading agencies and companies will share user interface design trends and user research techniques with us. We’ll equip you with the information you need to stay in-the-know in this evolving industry.
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Where in Barcelona is this experience hosted?
Events will primarily take place in Barcelona’s city center.
We will be traveling around Barcelona together (remember that the tickets for the public transportation are included in the price).
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When should I arrive?
Usually, participants arrive on Tuesday to attend the Welcome Dinner at 7:30pm. Alternatively, you have the option to arrive on Wednesday morning to commence the course at 9:00am.
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Where will I be staying?
We offer a range of sustainable and highly recommended hotels in Barcelona, catering to various budgets. Feel free to reach out to us for recommendations!
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When does the course finish?
The UX & Design Thinking Course concludes on Saturday morning, following an optional cultural activity. However, if necessary, you have the option to depart on Friday evening.
Alternatively, if you wish to extend your stay and make the most of your trip, we have curated a list of captivating exhibitions and places for you to explore at your own pace, even until Sunday afternoon.
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I want to apply, what do I have to do?
To initiate your application process, simply click on the “Apply now” button, and we will promptly send you the application form, which will only take a few minutes to complete.
Upon receiving your application, we will carefully review it and subsequently send you an invoice to the email address provided in the application form.
To secure your spot in course, please finalize the registration by making the tuition fee payment. The payment details will be clearly outlined in the invoice.
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Who are the speakers? Which companies will we be visiting?
We always hand-pick speakers based on the topic and who we believe is making a real difference in their respective industry.
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Will there be a certificate?
On the last day, you will receive a certificate which attests to your attendance to the UX & Design Thinking course.
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What do attendees usually do after 5.30pm?
Once the afternoon session is finished, we will have the opportunity to digest what we have learned with our curator and spend time together in a nice spot. We will also give you some suggestions if you prefer to discover Barcelona on your own.
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What will my achievements be on completion of this course?
You will:
- Obtain the ability to develop, implement strategies to build meaningful and relevant experiences for users
- Learn the latest user interface design trends
- Learn to think creatively and collaboratively, working with others to solve complex design problems
- Gain a deep understanding of the human-centered design process and the user experience design principles
- Discover creative agencies and businesses best practices
- Study real-case brands, future-focused strategies to help a brand succeed in a current market
- Have access to expert insights from top agencies and companies based in Barcelona
- Improve your leadership skills based on your personality and learn and deepen in the manual thinking method